About
Always write benefits over features. Mention all the benefits or services with some real examples. Focus on how you can help and benefit your user. Use simple words so that you don’t confuse people. Say as much in as few words as possible.
Speak directly to users using you not I or we.
Spotlight
Explore the continental origins of mankind, starting with the Hadza tribe of East Africa in this twenty episode series:
“History Of Africa – with Zeinab Badawi”
